Name Conception & Construction

Using a combination of deep inquiry pursuits and radical ideation exercises, we harvest a short list of name candidates that express the essence across a comprehensive range of associations – in line with the conceptual target we have established.
Inherent in our process is balancing the creative with the strategic, the inspired with the practical. At every iteration we screen our naming candidates for legal defensibility and perform linguistic scrutiny alongside creative generation. This cross audit enables full confidence in our earliest candidates and protects the process from unnecessary challenges to a swift turnaround. Our three-sided approach demands that we strike a balance between the strategic, the linguistically sound and the legally available at every step, ensuring unencumbered viability.